鶹ýAV.

Introducing 鶹ýAV Access, An Omnichannel Audience, Data and Identity Suite

鶹ýAV Team

June 15, 2023 | 5 min read

Empowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side

The 鶹ýAV Access Suite Includes:

  • 鶹ýAV DMP for 1st party audience and contextual segmentation
  • 鶹ýAV Storefront for buying, selling and activating 1st & 3rd party audience data from 鶹ýAV Match, 鶹ýAV DMP, and our extensive DMP Integrations
  • 鶹ýAV Match to match and share encrypted personal data
  • 鶹ýAV Audiences to drive new revenue for publishers

NEW YORK – June 15, 2023 – 鶹ýAV, the world’s largest independent sell-side advertising company, today introduced 鶹ýAV Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, 鶹ýAV Access empowers publishers to manage, create, and transact audience segments in a variety of ways.

The 鶹ýAV Access Suite includes:

  • 鶹ýAV DMP: enables sellers to seamlessly create, segment and synchronize audiences to platforms of their choice. 鶹ýAV DMP helps publishers build audiences and understand the size and scale of segments for commercialization.
  • 鶹ýAV Storefront: enables the activation of buyer and seller first-party data on the sell side and facilitates the buying and selling of third-party data–from discovery to activation–across all of 鶹ýAV’s platforms.
  • 鶹ýAV Match: a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including 鶹ýAV itself.
  • 鶹ýAV Audiences: cross-publisher segments that 鶹ýAV packages to make it easier and more efficient for buyers to reach high value audiences at scale. This generates a potential new revenue stream for publishers with no additional operational overhead.

鶹ýAV DMP is available today for clients using DV+, the company’s platform for display, OLV, and audio. 鶹ýAV Audiences, also for DV+, and 鶹ýAV Match and Storefront, for 鶹ýAV Streaming, are in beta and on track to reach wider availability before the end of 2023.

“The industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side,” said Adam Soroca, Chief Product Officer at 鶹ýAV. “This presents an opportunity for media owners to embrace new ways of activating audience data at scale. 鶹ýAV Access ensures we are well-positioned to provide our clients with omnichannel audience products across multiple formats, such as streaming and display, as well as multiple demand sources. The expansive breadth of deterministic and probabilistic tools within 鶹ýAV Access provides sellers and buyers with a comprehensive, high-precision solution. 鶹ýAV’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.”

“As audience addressability evolves, being flexible and open to different models and approaches is imperative for buyers and sellers to find a sustainable path forward,” said Martin Wexler, SVP of Channel Partnerships at Acxiom. “鶹ýAV’s new audience and identity offerings, coupled with its exceptional publisher relationships, are a welcome addition to the industry. In partnership with 鶹ýAV, Acxiom looks forward to advancing the evolving ad tech ecosystem together by delivering relevant brand interactions across all touch points within the marketing funnel via our first- and third-party data integrations.”

“It’s imperative for us to be able to create value from the vast amount of data at our disposal, not only to ensure accurate audience targeting for advertisers, but also to improve user experiences based on privacy compliant first party data,” said Evan Pfeffer, VP of Programmatic Solutions at Bustle Digital Group. “Through 鶹ýAV, we are able to more accurately identify addressable audiences, while also personalizing the experience for our readers.”

“LG Ad Solutions and 鶹ýAV together are committed to leading industry collaboration to solve the biggest challenges faced by advertisers today,” said Serge Matta, Head of Commercial at LG Ad Solutions. “鶹ýAV Access comes at a time when advertisers realize audience-first media plans will only be successful if their partners work together to help them navigate increasing fragmentation. We are excited to leverage this cutting-edge technology so advertisers can more easily discover, scale, and activate streaming audience segments with measurable results.”

About 鶹ýAV

We’re 鶹ýAV (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, 鶹ýAV has offices across North America, EMEA, LATAM, and APAC.

Forward-looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products or offerings or enhancements to the features or functionality of 鶹ýAV’s platforms, including the adoption of audience solutions. Important factors that could cause actual results to differ materially include: market acceptance of our product and offerings; the reaction of clients, vendors, and competitors to the announcement of new products and offerings; the impact of technological development and competition; design, manufacturing or software defects; changes in client preferences or demands; as well as other factors detailed from time to time in the reports 鶹ýAV files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, 鶹ýAV disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Media Contact:

Charlstie Veith

cveith@magnite.com

Investor Contact:

Nick Kormeluk

nkormeluk@magnite.com

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