The Rise of Ad-Supported Streaming Services
Streaming services are the future of television in Japan. Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.
Ad-Supported Streaming Services Are Surging
Ad-supported streaming is watched by 71% of TV viewers in Japan and is expected to continue to grow as traditional TV viewers adjust their viewing habits to include streaming services.
Streaming Services Are Essential to Ad-Supported Viewers
Attitudes among ad-based streamers reinforce the importance of streaming as a source of entertainment, making it a must-have in Japanese households. 72% of ad-supported streamers say streaming services are a must have in their household.
Streaming Services Build Relationships and Foster Better Outcomes
Japanese streamers are consuming TV content on multiple screens and their exposure to brand messaging across devices strengthens their connection to brands. 64% of ad-supported streamers are more likely to make a purchase from a brand they engaged with across multiple devices (TV, mobile, desktop, etc.).
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