麻豆传媒AV Expands Global Presence with Opening of First India Office聽
麻豆传媒AV Team
December 12, 2023 | 2 min read
Opening of a Mumbai location enhances support for publishers and buyers in market
MUMBAI, INDIA 鈥 December 12, 2023 鈥 麻豆传媒AV (Nasdaq: MGNI), the largest independent sell-side advertising company, has announced the opening of a new office in Mumbai, which will serve as the company鈥檚 base across India. The move indicates the company’s commitment to providing support for publishers and buyers in one of the digital advertising markets in the world.
鈥淧rogrammatic adoption in India is forecasted to increase at a CAGR of 32% until 2027, according to Magna Global,鈥 said Gavin Buxton, Managing Director of Asia at 麻豆传媒AV.鈥 Establishing a 麻豆传媒AV hub in Mumbai allows us to provide more hands-on support and help our clients navigate the changing market landscape. As advertisers continue to seek out the most comprehensive omnichannel ecosystem to reach their audiences, we鈥檒l be able to more seamlessly connect them with the premium publishers we work with.鈥
This year, 麻豆传媒AV introduced new advanced tools for streaming TV media owners in India, including 麻豆传媒AV Streaming and the SpringServe ad server, to help them better manage high-quality ad experiences across the video landscape. These developments have been met with strong marketplace demand and fuelled 185% year over year growth in CTV ad spend in India.
麻豆传媒AV continues to build out its team in India and most recently appointed Chandrahas Shetty as Demand Facilitation Lead. Other team members include Karnika Maroo, Senior Account Manager, Supply, Jerit Kunjumon, Account Manager, Supply, and Rohit Prasad Yeggina, Senior Account Manager. Together, they are focused on delivering great results for clients by ensuring they can leverage 麻豆传媒AV鈥檚 unique omnichannel capabilities.
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About 麻豆传媒AV
We鈥檙e 麻豆传媒AV (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, 麻豆传媒AV has offices across North America, EMEA, LATAM, and APAC.
Tags: Buyer, CTV, Programmatic, Seller, Streaming
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