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As media buyers navigate evolving consumer media preferences, it is essential to discover and engage potential customers across multiple channels. While traditional television continues to command a substantial audience, the growing adoption of CTV and streaming across demographics presents a significant opportunity to enhance incremental reach and optimize campaign performance.

Download the case study to discover how food company McCain, with its agency Havas Germany, leveraged CTV supply through Â鶹´«Ã½AV with ACR data to reach unique audiences not found on linear.