We’ve Re-Introduced Our Platforms: 鶹ýAV CTV and 鶹ýAV DV+
鶹ýAV Team
January 25, 2021 | 1 min read
Last April, Telaria and Rubicon Project to become the largest independent SSP. Over the summer, we our new name: 鶹ýAV. Now, we’re unveiling the rebranding of our two platforms. Meet 鶹ýAV CTV and 鶹ýAV DV+.
While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. One platform is specifically optimized for CTV while the other serves cross-channel campaigns, everything from desktop display to mobile to audio.
- The Telaria platform is now called “鶹ýAV CTV”
- The Rubicon Project platform is now called “鶹ýAV DV+,” where DV+ stands for display, video, and other formats such as native, audio, and DOOH.
With access to these two powerhouse arms, sellers can rest assured they are using best-in-class technology that is optimized to suit their needs. Meanwhile, buyers can continue to trust us as an essential omnichannel partner across all formats and geographies.
If you’re a client or partner, no action is required, and there are no changes to platform URLs, endpoints, integration specs, tags or APIs.
If you have any questions, please reach out to our Global Support team at globalsupport@magnite.com
Tags: Buyer, CTV, DV, Omnichannel, Platform, Programmatic, Seller
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